Staying True.. Brand Loyalty.
303 Face | Body.
Shall we discuss?
In six years, the company has gone international, been featured in magazines, boutiques, podcasts.. and I'm damn proud.
Now.. Let's get back to the basics.
I've been spending a lot of time juggling (and creating!) new products, as well as organizing my hard drive, which literally possesses thousands of my photos of art, nature, and of course, 303 Face | Body products.. Photos and original products that I've completely forgotten about over the years, as my quest to kick ass overruled savoring the moment at times.
As I looked at the products, the detail, the love.. I felt proud, and also melancholy. Wanting to reach for the stars is phenomenal, but not at the expense of forgetting the early days, the blood, sweat and tears.. the "woohoo" moments.
While the brand was getting to the status that I wanted.. luxe.. spa grade.. I became so transfixed on the "what next," I completely forgot to appreciate the "current."
2018 will bring the company back to its roots, rebooting original, well loved classic products that were rotated and ultimately removed from the original line, and more attention to loving the origin of the brand, because for goodness sake.. It's my pride and joy, and nurturing, growing, and appreciating the humble beginnings will serve as both soul food, as well as make my heart smile.
Marci Lundy is the Founder of 303 Face | Body, as well as the creator of 303 Home | Loft | Wellness.
Product and portrait images for this post, circa 2014.